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Fieldays Future Focus series is bringing together agri-business leaders to discuss key topics that are affecting our industry currently.

Extracting valuable nutraceuticals from NZ production

The global pandemic has created a storm of interest in immune and medical nutrition.  Nutraceuticals, which are food or parts of food that provide health benefits, are experiencing huge growth. Tune in to hear examples of where value is being extracted from our New Zealand horticulture, dairy and honey industries, and the innovation efforts being put into identifying future opportunities.

Jo Finer
Agri-Food Business Consultant

Jo Finer is a freelance consultant with 30 years industry experience in the dairy and food sectors.  Her experience spans business development, stakeholder engagement, policy and regulatory, and food safety.  Jo comes from dairy farming roots in the Manawatu and her varied background includes sharemilking in Taranaki to international governance roles.

Raewyn McPhillips
Chief Executive Officer, Quantec

Raewyn is currently Chief Executive Officer for Quantec Limited, where she leads a team who are passionate about their global leadership in the characterisation and application of bio-active milk proteins that improve and enhance health outcomes.
Raewyn took over the role of Quantec CEO in 2018, joining the company after several years as International Trade Manager at Tatua Dairy Co-operative. Ms McPhillips has a strong background in science and business, beginning her career as a laboratory technician before moving on to technical and programme management roles.

Chris Johnson
Managing Director Anagenix

A founding Anagenix investor and director, Chris is an experienced investor and business advisor who understands the path to success in the nutraceutical ingredients market. Before joining Anagenix, he assisted a number of New Zealand businesses to successfully export premium gourmet foods to the USA and UK. He also founded and grew a New Zealand tech company to become a global leader in the printing and graphic arts industry.  
Chris has been Managing Director of Anagenix for 6 years and has built a team that has developed exciting differentiated plant based ingredients with strong science efficacy including clinicals. 

Jane Lorimer
President of NZ Beekeeping Inc

Jane has been beekeeping for over 30 years and was one of the first women in New Zealand to become a full-time beekeeper undertaking all facets of beekeeping. Together with husband Tony, she runs a diverse business collecting honey, pollen, and propolis, providing pollination, and providing bees for export to Canada.
Jane has been active in industry politics including overseeing apiculture research, being involved in honey marketing and as a member of the National Beekeepers Assn executive committee from 1999 through to 2007. She is now the president of New Zealand Beekeeping Inc.

David Hughes
CEO, Plant and Food Research

David has over 30 years of international experience with the food industry with 13 of those years spent living outside of NZ in Japan, the USA, the Middle East, and Australia. His roles have included directorships, general management, business development, innovation management, sales and marketing.
David is currently the CEO of Plant & Food Research, a Government-owned Science Company with a focus on horticulture, food & beverage, and seafood. The company has 1000 staff spread over 17 sites in New Zealand, Australia and the USA. Through its work with its partners, Plant & Food Research is creating the world’s most sustainable food production systems.

What are our challenges with Food Equity?

Covid has both highlighted and created a growing problem in NZ around food. We have those who have and those who through change of circumstance now do not. 
This panel brings together champions who are making it their mission to find short term and long term solutions towards ensuring food equity.

Lindy Nelson

Food producer, AWDT Founder, researcher, and ardent supporter of women, Lindy Nelson is a visionary leader who is unafraid to tackle challengers and is driven to make a difference to the primary sector.
Creating the Agri Women’s Development Trust has led to a transformation in NZ’s food and agricultural sector through unleashing the talent of women.
Her personal philosophy around diversity and inclusion is “leave no one behind”. She has led the design and implementation of cutting-edge leadership, business and governance programmes for female food producers and recently indigenous women.

Ian Proudfoot
KPMG Global Head of Agribusiness

Global Head of Agribusiness - KPMG Ian Proudfoot joined KPMG in the London office in 1992, moving to New Zealand and the KPMG office in Auckland in 1996. Ian was admitted to partnership in 2004 and appointed as Global Head of Agribusiness for KPMG in 2013. Ian has a BSc (Hons) Industrial Economics from the University of Warwick, UK. 

Ian has provided audit and advisory services to a wide range of clients and is considered to be one of the leading strategic thinkers on Agribusiness in New Zealand. He presents around the world on the future of food productions, processing and consumption and is the lead author of the award- winning KPMG Agribusiness Agenda publications which have been published annually since 2010.

Lisa Booth
CEO and Co Founder of Kete Kai 

Curious about the food system, more specifically to be part of the change that accomplishes the Kaupapa at Kete Kai "Ending hunger in Aotearoa by 2030", Lisa firmly believes in doing the mahi to ensure everyone has the right to have access to healthy, affordable food. She loves people, connecting and learning.

Daniel Eb
Founder, Dirt Road Comms & Open Farms

Dan supports those building a more just, regenerative food system in New Zealand. He is a 2021 Nuffield Scholar, media contributor, industry speaker and founder of Open Farms - New Zealand’s nationwide, all-sector Open Farm day to reconnect urban Kiwis with our land, food & farmers. A Northland farmboy, Dan is happiest on a fence-line, but supports progressive Ag organisations with brand purpose, digital marketing and PR to make positive impact in the sector he loves.

Tony Egan
Managing Director, Greenlea

Tony Egan is the Managing Director of Greenlea. He is currently on the Hills Laboratories Board and Meat Board/Beef and Lamb Board.

Leadership in a fragmented environment

Leadership is the most talked about and least understood topic. One school of thought is that our personalities dictate much of our leadership success. We bring together a panel of leaders to share some of what they know about leadership and how their lessons can support us in running our farms, communities and industries.

Lindy Nelson

Food producer, AWDT Founder, researcher, and ardent supporter of women, Lindy Nelson is a visionary leader who is unafraid to tackle challengers and is driven to make a difference to the primary sector.
Creating the Agri Women’s Development Trust has led to a transformation in NZ’s food and agricultural sector through unleashing the talent of women.
Her personal philosophy around diversity and inclusion is “leave no one behind”. She has led the design and implementation of cutting-edge leadership, business and governance programmes for female food producers and recently indigenous women.

Chris Parsons, MNZM, DSD
CEO NZ Rural Leaders

Chris is a Northlander and shareholding director of Ashgrove Genetics Ltd, a 600 ha Sheep and Beef stud north of Dargaville. He has had an international career in defence, security, and diplomacy. He maintains charitable interests in education, wellness of veterans and 1st responder’s and is an ambassador for SAVSIM, a UK based African wildlife charity. Chris is a Certified Member of the Institute of Directors and holds masters’ degrees in management and in strategy and a post graduate diploma in arts. 

Kirsten Patterson
Chief Executive, Institute of Directors

Kirsten Patterson (known as KP) is the Institute of Directors Chief Executive.  She is a qualified lawyer and a Distinguished Fellow of the Human Resources Institute of New Zealand, member of the Deputy Chair of the Global Network of Directors Institutes (GNDI) and was previously Chair of the Wellington Homeless Women’s Trust.  She is currently Chair of the Brian Picot Ethical Leadership Advisory Board.  With extensive governance and leadership experience, she is actively involved in community initiatives and is a strong advocate of diversity.

Traci Houpapa

Traci is an award-winning company director and a recognised industry leader. She is a trusted advisor to Maori, Government, public and private sector entities on strategic and economic development, and is known for her strong and inclusive leadership and her clear focus on building the wealth and prosperity of Aotearoa New Zealand.
Traci is a Chartered Fellow of the NZ Institute of Directors, and is recognised as a role model for other directors and business leaders. She has been named as one of the top ten most influential women in NZ agribusiness and named amongst the BBC’s 100 Most Influential Women in the World.

Diversifying our land use

Changes to New Zealand's environmental policy settings are causing farmers and agribusiness to consider how our land may need to be diversified to meet the new requirements.  Who's doing this already?  How is farm profitability affected?  And how does New Zealand transition in a just and fair way?

Jo Finer
Agri-Food Business Consultant

Jo Finer is a freelance consultant with 30 years industry experience in the dairy and food sectors.  Her experience spans business development, stakeholder engagement, policy and regulatory, and food safety.  Jo comes from dairy farming roots in the Manawatu and her varied background includes sharemilking in Taranaki to international governance roles.

Sam McIvor
CEO, Beef + Lamb New Zealand

Sam was brought up on a hill country sheep and beef farm in the Manawatu and his career has spanned all parts of the agrifoods value chain.  This includes farm management consultancy, research and extension, through to logistics, processing and retail.  He has a dual role as CEO of B+LNZ and CEO of New Zealand Meat Board.  Previously he was CEO of Preston Corp (a meat processing, retailing and logistics business) and CEO of New Zealand Pork.

Jenna Smith
Chief Executive, Pouarua Farms

Jenna Smith is the current Chief Executive of Pouarua Farms – a mixed farming operation comprising of 9 dairy units, a drystock unit, a cropping operation and a Blueberry orchard located on the Hauraki Plains.
The operation is owned by five Hauraki Iwi and was purchased from the crown following an on-account treaty settlement.
Jenna has large scale corporate farming experience across the Waikato, Canterbury, Otago and Southland, having previously worked for SOE Pamu, and investment farming company – MyFarm.
This year Jenna led Pouarua Farms to be named as a finalist for the prestigious Ahuwhenua Trophy.

Lorraine Mapu
Managing Director Business, ANZ New Zealand

Lorraine is responsible for ANZ’s business customers across New Zealand, supporting customers in every community and sector, through the spectrum of privately-owned businesses. Having been with ANZ for many years, Lorraine has gained strong leadership experience running large teams and has vast experience over all aspects of banking including commercial and agri. Growing up on a dairy farm in the Eastern Bay of Plenty and having run her own business, with a team of engineers maintaining Geothermal sites across the BOP, provided Lorraine with valuable insights and knowledge into the thinking of farmers and business owners. With this background and her passion, Lorraine is happiest where she can display strategic capability and accountability for delivering outcomes and results.

Martin Workman
Ministry for the Environment – Chief Advisor

Martin Workman is a Chief Advisor at Ministry for the Environment (MfE) based in Wellington working on freshwater, climate change and food systems policy. He leads the MfE work with the He Waka Eke Noa partnership to reduce greenhouse gas emissions from the agriculture sector. He is looking at the overall food system and how the many changes underway can help deliver on freshwater, climate change, biodiversity and soil erosion objectives in an integrated way at catchment and farm level. Previously he led the Essential Freshwater policy reform process for MfE and helped set up the $1.2b Jobs for Nature COVID recovery fund that is investing in restoring the health of our freshwater ecosystems. 

Global Food Production: NZ’s Opportunity

Ten billion people on the horizon and only one planet. The goal of this session is to tease out a future for New Zealand. On one hand we know that farmers are feeling they can't produce food under the increasing regulations. On the other we hear environmentalists saying that NZ has to move to plant-based agriculture to save the planet. Through regenerative and synthetics into the mix and confusion abounds.

Hamish Gow
Professor of Agribusiness, Massey Business School.

Hamish Gow is Professor of Agribusiness at Massey Business School. He is a leading expert in global value chain design, innovation, and regulation. He is a serial intrapreneur having founded the award winning International Business Immersion Program at University of Illinois, Global Markets Program at the Global Food Safety Initiative (GFSI), and Food Safety Knowledge Network at Michigan State University. Since returning to New Zealand ten years ago, he has co-founded and leads the Pahautea Initiative and Horticultural Immersion Program and has co-led the establishment of the Global Food Safety Partnership at the World Bank and Young Food Innovators programme and Producer Innovation Fast Track programme at Meat and Livestock Australia (MLA).

Dr Tim Mackle
DairyNZ chief executive

Dr Tim Mackle has been DairyNZ’s chief executive since 2007, and chief executive of its predecessor Dexcel since 2005. He leads DairyNZ in its vision to deliver a better future for New Zealand farmers.
Tim has a PhD in animal, food and nutritional sciences from Cornell University, New York. Previously he worked in strategy for the New Zealand Dairy Board before taking a corporate role at Fonterra supporting the first CEO. Tim was also general manager of Fonterra subsidiary, Anchor Ethanol.

Ben Speedy
General Manager of Rural Banking (ASB)

Ben Speedy joined ASB as General Manager Rural in June 2020 citing the opportunity to work with a Bank that is as committed and passionate about New Zealand’s food and fibre producers as he is. Ben was born and raised in the Hawkes Bay, and now enjoys the ‘summer safe’ conditions of his small farm west of Auckland. 

Prior to joining ASB, Ben was NZ Country Manager for CoreLogic International, the world’s largest property data and insights company. He has also held senior roles at BNZ, including responsibilities for shared services as Chief Operating Officer, Business Transformation, Business Banking and Agribusiness.

Ben has a passion for agriculture, and helping rural New Zealand stay one step ahead. 

A Connected Agriculture Value Chain: Traceability from Origin to Destination

Data, data everywhere but not a drop to drink! Sensor readings, aerial imagery, farm footage, audio recordings; data everywhere is being captured continuously when food is produced, manipulated, processed, distributed and consumed – every step of the way is measured from paddock to plate. In this session, hear how innovators are using data in agriculture to see patterns, spot opportunities, diagnose problems before they arise, and provide transparency on the agricultural supply chain.

Lewis Front
Chief Operating Office, Ceres Tag

Lewis has a uniquely comprehensive professional background, having worked extensively in the fields of remote animal monitoring, livestock genomics, genetic improvement, animal health, and molecular diagnostics over the past 15 years. Executing the majority of this experience in terrestrial livestock species (sheep, cattle, goats, pigs), Lewis offers expertise in animal monitoring and traceability at a commercial scale. As an advocate of tech adoption in production animal industries, Lewis is excited to be at the helm of the future of the agriculture sector in his position leading the commercial operations of Ceres Tag.

Andrew Cooke
CTO, Map of Ag

I help agrifood, agribusiness, and agritech companies envisage, design, and undertake digital projects and create digitally-enhanced products and services.

I have 25-odd years of experience through agricultural science and biological models, technology architectures and development, design thinking, and business analysis. Because of - or perhaps despite this, I'm relentlessly curious to understand how ag-sector businesses are using technology, and the opportunities to use data and tech to improve the reach and profitability of those businesses.

Elizabeth Fastiggi
Worldwide Head of Business Development, Agriculture.

Elizabeth is the Worldwide Business Development Lead for Agriculture at AWS. She partners with customers on transformative initiatives that align digital innovation with their business vision and is motivated by the opportunity to create solutions that create a healthier, transparent, and more inclusive food system. Prior to AWS, Elizabeth led Market Development at Indigo Agriculture and Business Development at Farmers Business Network. Previously, Elizabeth was a private equity investor with GE Capital and Ziff Brothers Investments, structuring investments in the energy and agriculture sectors. Elizabeth began her career at the Environmental Defense Fund, developing partnerships with market leading corporations to improve environmental and financial performance.

Our opportunities with regenerative farming

Everyone around the globe is talking about regenerative agriculture:  Gen-Z's, entrepreneurs, farmers, agri-business giants and environmental activists.  Advocates believe that the soil holds the answer.  While the jury is still out on what 'regenerative agriculture' actually means, our panellists will discuss how New Zealand's pasture-based farming systems can use this trend to our advantage.

Prem Maan
Executive Chairman, Southern Pastures & Lewis Road Creamery 

Prem is the Executive Chairman, and a founder of, Southern Pastures a leading
sustainable pasture-to-plate dairy fund, and of its subsidiary Lewis Road Creamery.
An economist by training and a former investment banker by background, Prem is a passionate advocate for the positive aspects of Aotearoa’s farming sector and strives to incorporate strategies to mitigate climate change within the Southern Pastures portfolio. Prem holds the view, that we should farm, and not trade, our way out of climate change, that responsible pastoral farming with an inter-generational view – of improving the land for future generations – needs to be a part of the solution.

Alan Palmer
Associate Professor, School of Agriculture and Environment, Massey University

I am an Associate Professor at Massey University in the School of Agriculture and Environment (SAE). I grew up on a farm in Wairarapa which is still in the family. I graduated with a PhD from Victoria University in 1982, and worked for DSIR Soil Bureau before joining Massey University in 1984. My teaching is across aspects of Earth Science, Soil Science and Environmental Science. I specialise in recent geology, soil description and mapping and land use. In the past I have taught Organic Farming Systems and this continues to be an interest of mine. I have a wide range of research interests resulting in publications in soil and land resources, whole farm plans, organic farming, recent geology and volcanic deposits.

Hinerangi Edwards
Director AATEA Solutions (Aa as in Car + Tea as in tear)

Hinerangi Edwards is a strategic advisor and experienced governor in Māori agribusiness. She co-chairs the Primary Industries interim Workforce Development Council - Muka Tangata - People, Food and Fibre, which brings industry leadership into the current vocational education reforms. From a career and employment background, Hinerangi is from most of the iwi of Taranaki, and lives with her husband in Te Wairoa, northern Hawkes Bay. She is a former trustee of Agri Women's Development Trust and Parininihi ki Waitatara (PKW) and is a member of the government's Māori Economic Development Advisory Board.   

What are our options: Climate adaption and Water Quality

Farmers and growers are facing a tsunami of unprecedented compliance change.  The laudable environmental sustainability objectives behind the tsunami are the outcomes that many farmers and growers are already striving for. 

  • What becomes true is that ‘the road to hell is paved with good intentions’.  This session will explore the road our country is on, covering: 
  • What a split gas approach really means to rural New Zealand
    Farm planning - taking a longer term view and does that really mean reducing production
  • Water capture and storage – water for survival.  How can we ensure there is enough water for everyone? 
  • New technologies.  Are they our salvation? 
  • Investment in new varieties of grasses and plants and new technologies.  Are we doing enough? 
  • Domestic food supply and the resilience of the New Zealand food system. 

In conclusion, is what farmers and growers are being asked to achieve, attainable; and despite that, will it make the difference that is required?  

Dr Paula Blackett
NIWA Impacts and Implications of Climate Change Programme Leader

Paula is an environmental social scientist with the National Institute of Water and Atmosphere (NIWA).  She has extensive research experience (20 years+) in the social impacts and implications of climate change, climate change adaptation strategies and engagement practices, and system approaches to framing complexity and decision-making.  She has worked across several environmental domains including coasts freshwater and rural systems and is an adept integrator of ideas and practice.  She currently leads  NIWA’s Impacts and Implications of Climate Change programme.

Dr Juliet Ansell
Head of Global Science Innovation, Zespri International Ltd

Juliet joined Zespri in July 2014 as an Innovation Leader, Health & Nutrition overseeing the scientific research that supports health communications in the global markets. She is now the Innovation Manager at Zespri overseeing research platforms across the value chain. Juliet was born in the UK and has lived and worked in the UK, Africa, Australia and New Zealand studying parasites and latterly human health and nutrition. Prior to her role at Zespri, Juliet was an academic research scientist for 20 years and has a B.Sc from Kings College London and a doctorate from Oxford University, both in human parasitology.

Creating aspirational futures in the food and fibre sector

Emerging leaders from across the food and fibre sector explore how organisations in the industry can attract and retain young people into the sector by creating careers that connect with the opportunities arising from the transformation that the industry is facing.

Summer Winyard
Student Liaison, NZ Apples and Pears Inc
After graduating Massey University with a Bachelors Degree in AgriScience majoring in Horticulture in 2019, I landed an internship role at NZ Apples and Pears Inc. before moving into the capability space as Student Liaison. I have a huge passion for linking young people, particularly Māori, to opportunities in the horticulture industry that align to their interests or help uncover interests they never knew they had.

He kai kei aku ringa – there is food at the end of my hands.

Emma Boase
People Capability Manager, HortNZ

Emma grew up in a city but gave the primary industries a go when she realised how diverse, exciting, and global the industry is. That decision has catapulted her around the world studying, consulting, researching, and teaching aspects of the food system in Asia, Europe, and North America.

Emma holds a Bachelor’s degree in Agribusiness and Food Marketing from Lincoln University, and a Master’s degree in Agricultural and Applied Economics from the University of Missouri, USA. Her research into food marketing and consumer behaviour has won multiple international awards. Emma is currently the People Capability Manager at HortNZ. In this role Emma’s key focus is ensuring horticulture is a career of choice for New Zealanders.

Jack Keeys
Agri-Food Research & Insights Analyst (KPMG)

Jack Keeys is the Agri-food Research and Insights Analyst at KPMG New Zealand. In his role, Jack co-ordinates the KPMG Global Agri-food network and is leading co-author of the KPMG Agribusiness Agenda. With Bachelor degrees in business and science from the University of Waikato and prior experience as business development manager for farm system software company Farmax in New Zealand and the UK & Ireland, Jack is now primarily involved in research, communication and consulting at KPMG. Jack is also Oceania representative on the IFAMA international young board, involved in business start-up, and has roles in several other industry organisations and initiatives across the food and fibre sector.

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