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Supporting Innovation in Agri-Tech

Make better decisions from data, create better outcomes for farmers and consumers

AWS: Supporting Innovation in Agri-Tech

Think about farming and you will most likely think of images of livestock grazing or crops growing in a field. But in modern farming, every one of the hundreds of actions that take place each day creates data. And when that data is harvested and analysed, it provides a wealth of information that is benefiting farmers in countless ways.

At Fieldays 2021, AWS will be showcasing the benefits digital technology is delivering to New Zealand’s agricultural sector. New Zealand already boasts one of the top 10 global ecosystems for agtech, as measured by the Startup Genome: Global Startup Ecosystem Report 2019, with 20 percent of very early stage startup investment going to the agtech and new food sector since 2013.

AWS is pleased to support farmers, growers, ecologists, and other customers who serve the agricultural industry by creating new cloud-based offerings that can help them make better decisions from data, and much of this work is brought to life by innovative agtech startups. Companies like Halter, creators of the wearable Cow Collar. Not only can the collar record data such as the cow’s position and movement, but it can also generate vibrations which can be used to encourage the cow to move to specific locations, such as to different areas of a paddock for feeding, or away from environmentally sensitive areas such as rivers. And Levno which has developed a suite of IoT monitoring devices that provide farmers with the edge they need to farm smarter, run more efficient operations, and improve productivity. 

For Established organisations like the agricultural cooperative, Livestock Improvement Corporation (LIC), data has been core to its operations since its foundation in 1909. LIC provides farmers with services relating to livestock management and breeding, and over time the shift from paper-based records to digital formats has opened up many ways to leverage data to create better outcomes for the livestock community. 

For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management.  

With 80 Availability Zones (AZs) within 25 geographic regions, announced plans for 15 more Availability Zones and five more AWS Regions in Australia, India, Indonesia, Spain, and Switzerland, millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit

We look forward to participating at Fieldays 2021 and hope to see you at our booth in the Innovation Tent. 

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